From Wikipedia, the free encyclopedia

Founded2008 (2008)
HeadquartersGuelph, Ontario, Canada
Area servedCanada and the United States
Founder(s)Ali Asaria
Key people
  • Rebecca McKillican (CEO)
  • Erin Young (CMO)
ParentMcKesson Corporation

Well.ca is a Canadian e-commerce retailer based in Guelph, Ontario[1] that specializes in health, beauty, baby, home, and green and natural products. The company was founded in 2008 by Ali Asaria.[2]

In December 2017, pharmaceutical company McKesson Canada acquired Well.ca.[3]


In 2008, Well.ca was created after founder Ali Asaria decided to try online selling of products from his father's pharmacy.[2] The company now has over 100 employees in offices in Guelph and Toronto and sells over 40,000 different products online.[4]

In 2013, Rebecca McKillican became Well.ca's new CEO[5] after founder and previous CEO Ali Asaria stepped down from his role to focus on a new venture.[6]

Products and services[edit]

In 2015, Well.ca opened its first brick-and-mortar shop, located at the Shops at Don Mills, with the initial intention of remaining open for four months. Online sales information would be used to determine the selection of products for the store.[7]

Awards and recognition[edit]

Well.ca has received Canada Post E-Commerce Innovation awards in 2012,[8] 2013,[9] 2015,[10] 2016[11] and 2019[12] The company was named Best Mid-Size E-Commerce Retailer in 2013 by the Retail Council of Canada,[13] and created one of Canada's first Virtual Store experiences in 2012 at Union Station in Toronto.[14] Forrester awarded Well.ca a tie for the top spot on its Canadian Customer Experience Index.[15][failed verification]


  1. ^ "Well.ca Inc. Complete Profile". Innovation, Science and Economic Development Canada. Retrieved May 10, 2016.
  2. ^ a b "How Ali Asaria built Well.ca into Canada's largest online health & beauty store - Techvibes.com". www.techvibes.com. Archived from the original on June 28, 2015. Retrieved August 10, 2016.
  3. ^ "McKesson Canada acquires online retailer Well.ca". The Globe and Mail. December 4, 2017. Retrieved February 2, 2018.
  4. ^ "Keeping corporate culture unified across several locations". The Globe and Mail. Retrieved January 27, 2016.
  5. ^ "Founder of Well.ca steps down as CEO". www.therecord.com. Retrieved January 27, 2016.
  6. ^ "Former Well.Ca Founder Ali Asaria Raises $2.4 Million for New Waterloo Startup | BetaKit". betakit.com. Retrieved January 27, 2016.
  7. ^ "Online retailer Well.ca launches a bricks-and-mortar store". The Globe and Mail. Retrieved July 4, 2016.
  8. ^ "Canada Post Announces E-commerce Innovation Award Winners - Techvibes.com". TechVibes. Retrieved January 27, 2016.
  9. ^ "Canada Post - The 2013 Canada Post E-commerce Innovation Awards". Canada Post. Retrieved January 27, 2016.
  10. ^ "2015 winners named in Canada Post E-commerce Innovation Awards -- TORONTO, Sept. 28, 2015". Newswire. Retrieved January 27, 2016.
  11. ^ Shipper-41, Canadian (September 23, 2016). "Canada Post announces winners of E-commerce Innovation Awards". Canadian Shipper. Retrieved January 7, 2020.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ^ Post, Canada; Post, Canada; Post, Canada. "Winners and finalists | E-commerce Innovation Awards". www.canadapost.ca. Retrieved January 7, 2020.
  13. ^ "Retail Council of Canada Honours Excellence at STORE Conference -- TORONTO, June 10, 2013". Newswire. Retrieved January 27, 2016.
  14. ^ "Virtual shopping gets real at Toronto subway station". The Globe and Mail. Retrieved January 27, 2016.
  15. ^ "Forrester : Research : Win On The Basis Of Customer Experience". www.forrester.com. Retrieved April 26, 2016.

External links[edit]