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IndustryOnline auction and fixed-price merchandise
FoundedChicago, Illinois, USA (1997)
United States Edit this on Wikidata
Key people
Bob Geras, Chairman
Ketan Thakker, CEO/CFO
ProductsConsumer merchandise including electronics, computers, jewelry, fine art, housewares, computer accessories, and computers was an online auction style and fixed-price shopping website offering goods sold directly by the company and items sold by pre-approved third party uBid-certified merchants. The site specialized in excess new, refurbished and overstock consumer electronics such as computers, electronics, home goods, jewelry, watches and cellular phones.

History[edit] was formed and launched in 1997, originally as a subsidiary of PC Mall. In December 1998, during the dot-com bubble, the company became a public company via an initial public offering, and achieved a market capitalization value of over 1.8 billion dollars at one point. After pricing at $15/share, the stock price reached $67 per share on its first day of trading.[1][2] The company officially spun off from PC Mall with its co-founding management team in 1999. Ownership has changed multiple times over the years.[3][4][5] In 2000, CMGI (now Steel Connect) acquired uBid in a stock transaction.[6] In June 2001, the company reached an agreement to feature its listings on Yahoo! Auctions.[7] In November 2002, the company laid off 52 employees.[8] In 2003, CMGI sold uBid to Takumi Interactive, owned by Tom Petters and Petters Group Worldwide.[9] In 2006, the company acquired the assets of[10]

In 2010 the company underwent an involuntary bankruptcy petition.[11] In October 2018, the company merged with Incumaker and in February 2019, the company changed its name to uBid Holdings, Inc. In 2020, the company began rebranding itself as a restaurant and entertainment digital coupon company after purchasing and was renamed to RDE, Inc.[12] As of 2022, the uBid website had been taken offline.


  1. ^ "uBid IPO soars four-fold". CNN. December 4, 1998.
  2. ^ "Shares of uBid More Than Triple In Latest Successful Internet IPO". The Wall Street Journal. December 4, 1998.
  3. ^ "CMGI To Acquire". Retrieved 2009-12-01.
  4. ^ "Takumi Interactive, Inc. Purchases uBid Business". Retrieved 2009-12-01.
  5. ^ "Pink-Slip Monday for Ecommerce with uBid, eBay Layoffs". Retrieved 2009-12-30.
  6. ^ "CMGI Agrees to Buy uBid In $407 Million Stock Deal". The Wall Street Journal. February 10, 2000.
  7. ^ "uBid to sell on Yahoo! Auctions". American City Business Journals. June 20, 2001.
  9. ^ Brown, Rodney (March 31, 2003). "CMGI sells uBid to Minnesota company". American City Business Journals.
  10. ^ " Holdings, Inc. Acquires Auction Assets of Bidville, Inc" (Press release). Globe Newswire. July 27, 2006.
  11. ^ "uBid Auction Site's Parent Enable Holdings Forced into Bankruptcy". Retrieved 2011-08-03.
  12. ^ staff (December 8, 2020). "uBid Holdings Changed Name to RDE, Inc. to Better Reflect its Focus". Yahoo! Finance. Retrieved 15 March 2022.

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