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TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur. After 10 years at ESPN, Abbott relaunched TrueHoop with a subscription-based newsletter covering the National Basketball Association in February 2019.[1]  

Prior to that, TrueHoop was a blog founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by Forbes magazine[2]

On February, 2007, it was announced that TrueHoop was purchased by ESPN. ESPN later expanded TrueHoop to a blog network, consisting of many contributors and blogs.[3] In addition to the blog, there was a "TruehoopTV" category of video and podcast content.

In February 2014, Abbott took over ESPN’s NBA coverage in digital and print.[4]

Previous regular contributors[edit]


  1. ^ "Henry Abbott talks TrueHoop's return as a subscription newsletter". Awful Announcing. 2019-02-23. Retrieved 2019-03-06.
  2. ^ "Niemanlab Future of Sports Blogging".
  3. ^ ESPN Launches a Blog Network
  4. ^ "Q&A: ESPN's Henry Abbott on TrueHoop, serving readers, and the future of sports blogging". Nieman Lab. Retrieved 2019-03-06.

External links[edit]