Qcue
| Company type | Private |
|---|---|
| Industry | Internet, Computer software |
| Founded | Austin, Texas |
| Headquarters | , United States |
Area served | Worldwide |
| Website | Qcue.com |
Qcue is an Austin-based company that offers dynamic and time-based pricing solutions to live entertainment organizations, enabling to gather information and adjust ticket prices relative to demand. The company was founded in 2007.
History and clients[edit]
In 2009, Qcue was the first to introduce dynamic pricing to sports, working with the San Francisco Giants of Major League Baseball, who selected Qcue to implement a pilot program across of 2,000 seats in the View Reserved and Bleachers.[1]
Later in 2009, the Dallas Stars became the first National Hockey League club to launch dynamic pricing.[2]
In 2010, the Giants expanded dynamic ticket pricing throughout the entire venue.[3] Additionally, the Utah Jazz and two other National Basketball Association organizations launched dynamic pricing using Qcue.[4] In July 2010, Qcue partnered with Major League Baseball Advanced Media and Tickets.com to display prices on team webpages.[5] In 2011, additional professional sports organizations signed with Qcue, including the Oakland A’s, St. Louis Cardinals[6] and New York Mets.[7]
At the start of the 2012 season, Qcue had 15 Major League Baseball clients.[8] Additionally, for the first time, dynamic pricing was used during the Major League Baseball postseason by the San Francisco Giants, Oakland A’s and St. Louis Cardinals.[9]
In 2013, the Texas Rangers selected Qcue.[10]
Awards and recognitions[edit]
In 2007, Qcue won business plan competitions through the McCombs School of Business Moot Corp and the Rice Business Plan Competition sponsored by the Rice Alliance for Technology and Entrepreneurship.[11]
In 2011, Qcue was named one of Fast Company's 10 Most Innovative Companies in Sports.[12]
In 2013, Qcue was named one of the 50 Most Innovative Companies in the World by Fast Company and the 3rd Most Innovative Company in Sports behind Nike and the NBA.[13]
See also[edit]
References[edit]
- ^ "Tickets With Flex". Sports Illustrated. February 23, 2009. Retrieved January 18, 2013.
- ^ "Stars expand notion of premium pricing for tickets". Associated Press. September 9, 2009. Retrieved January 18, 2013.
- ^ "Giants expand dynamic pricing to all seats". The Business Journals Digital Network. February 8, 2010. Retrieved January 18, 2013.
- ^ "NBA clubs adopt dynamic pricing". Sports Business Journal. August 16, 2010. Retrieved January 18, 2013.
- ^ "Qcue partners with Major League Baseball". Austin American Statesman. July 21, 2010. Retrieved January 18, 2013.
- ^ "Qcue adds St. Louis Cardinals, Oakland A's as customers". Austin American Statesman. January 19, 2011. Retrieved January 18, 2013.
- ^ "Mets rescale ticket pricing for 2012 leading to lower prices for most season ticket holders". New York Mets. October 4, 2011. Retrieved January 18, 2013.
- ^ "Dynamic pricing trend sweeps across Major League Baseball". Ticket News. February 22, 2012. Retrieved January 18, 2013.
- ^ "Dynamic pricing comes to MLB postseason". Sports Business Journal. October 22, 2012. Retrieved January 18, 2013.
- ^ "Texas Rangers announce individual ticket pricing and on-sale details for 2013, including team's first ever dynamic pricing". Texas Rangers. January 8, 2013. Retrieved January 18, 2013.
- ^ "Death to scalpers". Fortune Small Business. April 10, 2008. Retrieved July 25, 2016.
- ^ "The 10 Most Innovative Companies in Sports". Fast Company. March 31, 2011. Retrieved January 18, 2013.
- ^ "Most Innovative Companies 2013". Fast Company. February 11, 2013. Retrieved May 13, 2014.