From Wikipedia, the free encyclopedia

The Post-90 generation (simplified Chinese: 九零后; traditional Chinese: 九零後; pinyin: Jiǔ líng hòu; Yue Chinese: 九十後, romanized: gau2 sap6 hau6 or Yue Chinese: 九零後, romanized: gau2 ling4 hau6) is a generation in China, especially in urban areas, generally considered to be born between 1990 and 1999 though sometimes considered to start with those born in the fall of 1989 (as they would graduate in the same class as those born in 1990).[1] It is the Chinese counterpart to the late Generation Y in the Western World, and the second generation of Chinese people to have fully grown up in the post-Tiananmen era and the first generation to be born after the protests.[2] They are also China's last 20th-century-born cohort.[3]

They are alleged to have traits that are similar to the Post-80s generation, such as the Little Emperor Syndrome and a knack for information technology and capitalism, but in a much more highly developed way. On the other hand, the post-1990 generation is also characterized as being more realistic about their place in society than the post-1980 generation.[4]

The Post-90 generation is also alleged to have less of a sense of hierarchy in the workplace and more of a sense of individuality compared to older generations.[1][5][6]

The Post-90 generation have distinct cultural characteristics and are often stereotyped as "lazy, promiscuous, confused, selfish, brain-damaged and overall hopeless".[7][8]

Unlike the Post-80 generation, which witnessed a glimpse of pre-affluent China in the late 1980s and 1990s, all but the oldest members of the Post-90 generation have only known a booming urban China for most of their lives.[7][9][10]

See also[edit]


  1. ^ a b "Post-90s Graduates Changing the Workplace".
  2. ^ "Brands Struggle To Connect With China's "Post-90s" Generation - Jing Daily". Jing Daily. 2 July 2012.
  3. ^ "Talking About Whose Generation?: Why Western generational models can't account for a global workforce" (PDF). Deloitte Review. 2010. Archived (PDF) from the original on 2021-03-04.
  4. ^ "China's post-90s generation plays greater role in consumption: survey". Archived from the original on October 14, 2012.
  5. ^ Nan Ma (September 2016). ""Be myself": Experiences of the post-90s of Chinese International Students in Canadian Universities" (PDF). Archived (PDF) from the original on 2020-03-18.
  6. ^ Jie Lu (September 2012). "China Case Study: The Me-Generation or Agent of Political Change? — Democratic Citizenship and Chinese Young Adults" (PDF). Archived (PDF) from the original on 2021-06-27.
  7. ^ a b How will China's tech-savvy, post-90s generation shape the nation? CNN July 18, 2010
  8. ^ Du Yuxiang (April 2011). "Communication Disconnect: Generational Stereotypes between Generation X/Y and Baby Boomers in American and Chinese Organizational Communication" (PDF). Archived (PDF) from the original on 2021-06-27.
  9. ^ "China Luxury Report 2019: How young Chinese consumers are reshaping global luxury". McKinsey & Company. April 2019. Archived from the original on 2021-05-06.
  10. ^ "Double-clicking on the Chinese consumer: The new health craze, the rise of the post-90s generation, and other trends worth watching". McKinsey & Company. November 2017. Archived from the original on 2021-05-13.