Narcity Media

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Narcity Media Inc.
FormerlyMTL Blog Inc. (2013–2015)
Company typePrivate
Computer software
Founded2013; 11 years ago (2013)[1] in Montreal, Quebec, Canada
FoundersCharles Lapointe
Joshua McRae
Key people
Charles Lapointe (CEO)

Érik Desjardins (Ex-CTO)[1]
Adrian Borowski (Ex-COO)[1]

Chrjapin Kelly J. (Ex-CFO)[1]
ServicesOnline services

Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in Montreal, Quebec in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in Toronto, Ontario and maintains an office in Montreal.[1] The company focuses on creating content for millennials and Gen Z’s in both Canada and the United States.


In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in Montreal.[2][1][3]

In 2014, the company started offering sponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored.[4] In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands.[5]

In 2016, the company expanded to Vancouver and across the rest of Canada.[6] It also partnered with Telefilm Canada in October 2016[7] to distribute a video series featuring Canadian celebrities such as Charlotte Cardin and Kardinal Offishall.[citation needed]

In 2016, the company launched an "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through Facebook.[6][8]

In 2019, Narcity Media expanded its offerings to the United States, creating Narcity USA, where content is being published in many states, including Georgia, Florida and Texas.[9]

In 2020, Narcity partnered with Interac to distribute a video series featuring small businesses across Canada. This campaign was selected as a finalist at the Digiday Content Marketing Award in the category of ‘Best Use of Native Advertising/ Sponsored Content’.[10]

In 2021, the company inked its biggest sponsored content deal to date with Mazda, for a cross-country campaign.[11]


Formerly powered by an internal CMS called Lilium CMS. As of April 2021, the company merged to the RebelMouse CMS.


  1. ^ a b c d e f g "About Narcity Media". Narcity Media. 2021. Retrieved 17 August 2021.
  2. ^ "Step 1 of 3: Select documents - Obtain copies of corporate documents - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada". Retrieved 2022-02-25.
  3. ^ "NARCITY MEDIA INC. - 1169598506 - Quebec". Retrieved 2022-03-10.
  4. ^ "MTL Blog Caught With Hidden Sponsored Content". Stop MTLBlog. August 2014. Archived from the original on 20 July 2017. Retrieved 8 April 2017.
  5. ^ "MTL Blog Inc". Federal Corporation Information - 868390-5. Retrieved 8 April 2017.
  6. ^ a b Jacques, Gabrielle (6 April 2016). "Narcity Média à la conquête de l'ouest". Infopresse (in French). Infopresse. Retrieved 8 April 2017.
  7. ^ Reid, Regan (21 October 2016). "Telefilm targets milllennials with social campaign". Playback Online. Playback Online. Retrieved 8 April 2017.
  8. ^ Bilton, Ricardo (22 January 2016). "The Canadian approach to fighting ad blockers: trade ads for user data". Digiday. Digiday. Retrieved 8 April 2017.
  9. ^ "Narcity Makes Its Official Launch Into The United States". 26 October 2019.
  10. ^ "Barkley, AMC Networks and Major League Baseball are Digiday Content Marketing Awards finalists". Digiday Awards. 23 March 2021.
  11. ^ "Seeking Nature".

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