Miss World Iceland

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Miss World Iceland
Formation1950; 73 years ago (1950)
TypeBeauty pageant
Official language
License Holder
Linda Pétursdóttir

Miss World Iceland (originally Miss Iceland; Icelandic: Ungfrú Ísland), is a national beauty pageant in Iceland. The winner of this contest represents Iceland at Miss World.


The competition has been carried out since 1950; in the first year it was called Miss Reykjavík (Ungfrú Reykjavík). Since 1955, the contest has taken place under the current name Miss Iceland. In the past, contest winners gained the right to represent Iceland in Miss Universe, Miss World or Miss International. As of 2009, the winner goes on to compete in Miss World.[1][2] There are six regional preliminary contests in each of the five rural regions and in the capital Reykjavík. 20 to 24 candidates, three to four from each region, take part in the finals.

Iceland is one of the most successful countries at the Miss World pageant with three victories, a record for a nation with a population of less than half a million people.

In 2018, the organizers abandoned the Ungfrú Ísland (Miss Iceland) brand in order to adopt a new format for Miss World and created Miss World Iceland.

In 2019, former Miss World of 1988, Linda Pétursdóttir, became the license holder for Miss World Iceland and is now in charge of organizing the contest.

2013 applicants[edit]

Rafn Rafnsson, the new chief executive of the Miss Iceland contest, "in hopes of diversifying the field of contestants beyond the statuesque blonde with striking blue eyes that has become the Icelandic stereotype", said "There is no Miss Iceland stereotype..."[3][4][5] One week later, in response to Rafnsson's statement, 1,300 people applied to become Miss Iceland,[4][5] including several nontraditional candidates, such as:

  • Sigríður Guðmarsdóttir, 48, a female governmental minister in Reykjavik[4][5]
  • Reynir Sigurðbjörnsson, 47, a male electrician[5]
  • Ása Richardsdóttir, a 49-year-old female producer in the fine arts industry[5]
  • Matthildur Helgadóttir-Jónudóttir, a female event manager also in her 40s[5]
  • Brynhildur Heiðardóttir Ómarsdóttir, a female literary critic[5]
  • Sigríður Ingibjörg Ingadóttir, a female Member of Parliament for the Social Democratic Alliance[3]
  • Guðrún Jónsdóttir, a spokesperson for Stígamót (organization that fights sexual abuse against women)[3]
  • Hildur Lillendahl, a feminist in Iceland[3]
  • Björk Vilhelmsdóttir, a city councilor of Reykjavík and feminist[6]
  • Þórdís Elva Þorvaldsdóttir, a writer and actress[6]

In response to the increase of nontraditional applicants, Rafnsson said, "We have to follow the rules set by the international contest."[4][5] This "means rejecting any applicants younger than 18 or older than 24. In addition to the age limits, contestants must be unmarried, childless and, of course, female."[4][5] Íris Telma Jonsdóttir, Iceland's 2012 Miss World contestant, "has the unfortunate job of sifting through applications for the coming Miss Iceland contest and the publicity stirred by feminists has even sparked an abnormally high influx of legitimate hopefuls. That means she has a lot more reading to do before selecting the field of 25 women who will actually compete for a chance to move on to Miss World."[4][5]



   Winning International Title
Year Miss World Iceland Municipality
2018 Erla Ólafsdóttir[7] Reykjavík
2019 Kolfinna Mist Austfjörð[8] Reykjavík
2021 Hugrún Birta Egilsdóttir Reykjavík

Miss Iceland for Miss World[edit]


  •   : Declared as Winner
  •   : Ended as runner-up or top 5/6 qualification
  •   : Ended as one of the finalists or semifinalists
  •   : Ended as special awards winner
Beginning in 2018, the winner of Miss World Iceland of will compete for Miss World.
Year Municipality Miss World Iceland Placement at Miss World Special Awards Notes
2022 No contest slated for 2022 due to the 2022 World Cup and the fact that Miss World 2021 was postponed to March 2022 due to the COVID-19 pandemic.
2021 Reykjavík Hugrún Birta Egilsdóttir Top 40 1st Runner-Up in Miss World Sports 2021
2020 No contest in 2020 due to the COVID-19 pandemic.
2019 Reykjavík Kolfinna Mist Austfjörð Unplaced Top 27 in Miss World Talent 2019 Miss World Iceland – Linda Pétursdóttir directorship
2018 Reykjavík Erla Ólafsdóttir Unplaced Appointed Miss World Iceland by the then national director for the pageant, Björn Leifsson
Miss World Iceland – Björn Leifsson directorship

Ungfrú Ísland 1955-2017[edit]

  •   : Declared as Winner
  •   : Ended as runner-up or top 5/6 qualification
  •   : Ended as one of the finalists or semifinalists
  •   : Ended as special awards winner
Ungfrú Ísland winners between 1955 and 2017 competed at Miss World pageant.
Year Municipality Ungfrú Ísland Placement at Miss World Special Awards Notes
2017 Reykjavík Ólafía Ósk Finnsdóttir Unplaced
2016 Reykjavík Anna Orlowska Unplaced
2015 Kópavogur Arna Ýr Jónsdóttir Unplaced Top 30 in Miss World Talent 2015 Later won Miss Universe Iceland 2017.
2014 Hafnarfjörður Tanja Ýr Ástþórsdóttir Unplaced
2013 Reykjavík Sigríður Dagbjört Ásgeirsdóttir Unplaced
2012 Reykjavík Íris Telma Jónsdóttir Unplaced
2011 Akranes Sigrún Eva Ármannsdóttir Unplaced
2010 Garðabær Fanney Ingvarsdóttir Unplaced
2009 Guðrún Dögg Rúnarsdóttir Unplaced
2008 Reykjavík Alexandra Ívarsdóttir Top 15
2007 Reykjavík Jóhanna Vala Jónsdóttir Unplaced
2006 Ísafjarðarbær Ásdís Hallgrímsdóttir Unplaced
2005 Seltjarnarnes Unnur Birna Vilhjálmsdóttir Miss World 2005 Miss World Northern Europe
2004 Árborg Hugrún Harðardóttir Unplaced
2003 Reykjavík Regína Jónsdóttir Unplaced
2002 Eyrun Steinsson Pulled out of the pageant due to the Amina Lawal incident in Nigeria.
2001 Kolbrún Pálina Helgadóttir Unplaced
2000 Elva Dögg Melsted Unplaced
1999 Katrín Baldursdóttir Unplaced
Did not compete between 1995—1998
1994 Álftanes Birna Bragadóttir Unplaced
1993 Reykjavík Guðrún Rut Hreiðarsdóttir Unplaced
1992 Reykjavík María Rún Hafliðadóttir Unplaced
1991 Reykjavík Svava Haraldsdóttir Unplaced
1990 Garðabær Ásta Sigríður Einarsdóttir Unplaced
1989 Reykjavík Hugrún Linda Guðmundsdóttir Unplaced
1988 Vopnafjörður Linda Pétursdóttir Miss World 1988 Miss World Europe Current License Holder for Miss World Iceland
1987 Reykjavík Anna Margret Jónsdóttir 2nd Runner-Up Miss World Europe 1st Runner-Up
1986 Akureyri Gígja Birgisdóttir Unplaced
1985 Reykjavík Hólmfríður Karlsdóttir Miss World 1985 Miss World Europe
1984 Reykjavík Berglind Johansen Top 15
1983 Álftanes Unnur Steinsson Top 7 Also competed in Miss Universe 1983.
1982 Reykjavík María Björk Sverrisdóttir Unplaced
1981 Reykjavík Ásdís Eva Hannesdóttir Unplaced
1980 Did not compete in 1980.
1979 Reykjavík Sigrún Sætran Unplaced
1978 Vestmannaeyjar Ásdís Loftsdóttir Unplaced
1977 Reykjavík Sigurlaug Halldórsdóttir Unplaced
1976 Reykjavík Sigríður Olgeirsdóttir Unplaced
1975 Halldóra Björk Jónsdóttir Unplaced
1974 Did not compete in 1974.
1973 Nína Breiðfjörd Unplaced
1972 Rósa Helgadóttir Unplaced
1971 Fanney Bjarnadóttir Unplaced
1970 Anna Hansdóttir Unplaced
1969 Ragnheiður Pétursdóttir Unplaced
1968 Helga Jonsdóttir Did not compete in 1968.
1967 Hrefna Wigelund Steinþórsdóttir Unplaced
1966 Auður Harðardóttir Unplaced
1965 Sigrún Vignisdóttir Unplaced
1964 Rósa Einarsdóttir Unplaced
1963 María Ragnarsdóttir Unplaced
1962 Rannveig Ólafsdóttir Unplaced
1961 Jóhanna Kolbrún Kristjánsdóttir Unplaced
1960 Kristín Þorvaldsdóttir Unplaced
1959 Sigurbjörg Sveinsdóttir Unplaced
1958 Hjördís Sigurvinsdóttir Did not compete in 1958.
1957 Rúna Brynjólfdóttir Unplaced
1956 Ágústa Guðmundsdóttir[9] Unplaced
1955 Arna Hjörleifsdóttir Unplaced
Did not compete between 1951—1954


  • Unnur Steinsson was Miss Iceland 1983 and finished in the top five positions at the Miss World finals the same year. She is the mother of Unnur Birna Vilhjálmsdóttir who won the Miss Iceland pageant in 2005 and became Miss World 2005.[3] Steinsson was three months pregnant when she carried Unnur and competed in the 1983 contest, which was strictly forbidden and could have led to disqualification. Her daughter, Unnur, as mentioned, won the pageant 22 years later.
  • In 2011, Guðlaug Dagmar Jónasdóttir won second place and Sigríður Dagbjört Ásgeirsdóttir won third place.[3]


  1. ^ "Upplýsingar um keppnina" (in Icelandic). Archived from the original on 15 July 2007. Retrieved 25 May 2007.
  2. ^ Here comes Iceland's first Miss Earth delegate
  3. ^ a b c d e f "MP signs up for Miss Iceland Beauty Contest". News of Iceland. 14 July 2013. Archived from the original on 21 August 2013. Retrieved 1 August 2013.
  4. ^ a b c d e f JERVELL, ELLEN EMMERENTZE (26 July 2013). "Miss Iceland Gets a Chilly Reception From Feminists". Barrons Online. Retrieved 1 August 2013.
  5. ^ a b c d e f g h i j JERVELL, ELLEN EMMERENTZE (26 July 2013). "Miss Iceland Gets a Chilly Reception From Feminists". The Wall Street Journal. Retrieved 1 August 2013.
  6. ^ a b "Large and Hairy Feminists flock to sign up for Miss Iceland contest". News of Iceland. 15 June 2013. Archived from the original on 11 June 2014. Retrieved 1 August 2013.
  7. ^ "Introduce Miss World Iceland 2018 Erla Alexandra Ólafsdóttir". Miss World Iceland - Official. Archived from the original on 26 December 2021. Retrieved 9 October 2018.
  8. ^ Vilhelmsdóttir, María Rún (8 October 2019). / "Kolfinna Mist Austfjörð er Miss World Iceland 2019". VILJINN (in Icelandic). Retrieved 8 February 2023. {{cite web}}: Check |url= value (help)
  9. ^ "Miss World Competition Through the Years". E!. 12 December 2014. Retrieved 23 January 2016.

External links[edit]