Love Ride

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Swiss Love Ride 2018
Love Ride Switzerland 2004, Zürich

The Love Ride was a charity motorcycle ride held annually in Southern California and in Switzerland. Its organizers bill it as "The Largest One-Day Motorcycle Fund-Raising Event in the World".

The American Love Ride was active between 1985 and 2015, but Swiss Love Ride persists.

Harley-Davidson of Glendale, California[edit]

The Love Ride was founded by Oliver Shokouh, the owner of a Harley-Davidson dealership in Glendale, California. Comedian and motorcycle buff Jay Leno served as Grand Marshal every year since 1985. Other celebrity participants have included Lorenzo Lamas and Larry Hagman, Robert Patrick, and musicians Lynyrd Skynyrd. The original ride in 1984 raised $1,500. In 2004, the ride raised over one million dollars.

The 2009 Love Ride was cancelled due to poor ticket sales and problems with sponsors, both attributed in part to the recession that began in 2008.[1]

The final US Love Ride happened in 2015. Organizers said they had raised a total of more than $24 million in previous rides, and hoped to use the final event to top $25 million.[2][3]

Love Ride Schweiz[edit]

In 1993, Erwin W. Wyrsch brought the idea of a motorcycle charity event, inspired by the American Love Ride, to Switzerland. On May 1st, 200 people on 99 motorcycles raised 7,500 Swiss francs in donations for the Swiss Muscular Dystrophy Association.

In the meantime, Love Ride Switzerland has become the largest one-day charity motorcycle event in the World. Over 7,000 motorcycles and around 20,000 visitors are expected each year. The proceeds for the foundation more than $8 million dollar.[4]

The event take place at the military airfield near Zurich. The Highlights besides the ride out are a popular motorcycle stunt show and the Patrouille Suisse.[5] Switzerland's elite fighter jet squadron, which is also part of the event. The event is very popular among many fans and is supported and attended by many prominent visitors. Regular guests include, for example, Susanne Klee, Peter Sauber (F1 team boss), the band Gotthard, Michel von Tell, Freddy Nock, Marco "Büxi" Büchel, and Grisu Grizzly.[6][7]

Since the 2000s, this event has been moderated by Jeanette Macchi-Meier.


  1. ^ "26th Annual Love Ride Cancelled". Retrieved 16 November 2021.
  2. ^ "The last Love Ride heads into the sunset". Los Angeles Times. 18 October 2015. Retrieved 16 November 2021.
  3. ^ Brissette, Pete (2008-10-29). "Love Ride 25 and California Bike Week". Retrieved 2023-05-03.
  4. ^ "Glattaler Newspaper". 2023-05-05. Retrieved 2023-05-05.
  5. ^ Denner, Andreas (2023-05-03). "Love Ride 2023 – Europas grösstes Biker-Fest bewegt die Schweiz". Motorcycles.News - Motorrad Magazin (in German). Retrieved 2023-05-08.
  6. ^ Arzenton, Vincent (2023-05-02). "Grösste Bikerparty bewegt die Schweiz". Blick (in Swiss High German). Retrieved 2023-05-03.
  7. ^ Glanz & Gloria - Harte Rocker? Prominente beim «Love Ride» - Play SRF (in German), retrieved 2023-05-03

External links[edit]