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Induna (India) Private Limited
"Cinema Shop on the Net"
Type of site
Founded2007; 16 years ago (2007)
HeadquartersKolkata, West Bengal, India
Founder(s)Aadarsh Agarwal
Siddhant Agarwal
ProductsHome video
(online shopping) is an Indian e-retail or e-commerce platform headquartered in Kolkata, India launched on 21 October 2007 by Agarwal brothers, Aadarsh and Siddhant.[1] An online shop[2] for Indian film DVDs, VCDs and audio CDs, it became the top three clicked websites of Kolkatta in its launch year as per the Google Zeitgeist 2008 report.[3][4] In 2009, the company added the Blu-ray format as well, for regional language films along with Bollywood and Bengali film titles, as well as a collection of Swedish films directed by Ingmar Bergman.[5][6][7][8]


Brothers Aadarsh Agarwal and Siddhant Agarwal, both commerce graduates from Kolkata University, decided to launch their own online company as they experienced the dismal state of many online stores when they ordered movies.[5][8][7]

See also[edit]


  1. ^ "Business News-Induna India Private Limited Details". The Economic Times. Retrieved 17 February 2021.
  2. ^ "Diwali Gifting Issue: Memorabilia". Livemint. 26 October 2013. Retrieved 22 July 2016.
  3. ^ Chatterji, Shoma A (10 January 2009). "Marketing Bengali Films". The Statesman.
  4. ^ "Siblings & their cinema shop". The Telegraph. 22 December 2008. Retrieved 22 July 2016.
  5. ^ a b "Generating Business from Heart". CIOL. 18 January 2011. Retrieved 22 July 2016.
  6. ^ Adeesh Sharma (1 June 2009). "Agarwals-Generating Business from the 'Heart'". PCQuest.
  7. ^ a b Chatterji, Shoma A (12 February 2009). "Spreading cinema on the 'Net'". Screen.
  8. ^ a b "Watch out, 2009!-Net business Induna brothers". The Telegraph. 4 January 2009. Retrieved 22 July 2016.

External links[edit]