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Fishpond Ltd.
IndustryBookselling, online shopping, retail
Founded2004 (2004)
New Zealand
Key people
  • Daniel Robertson (founder)
  • Ben Powles (CEO)
ProductsBooks, DVDs, CDs, toys, household goods, cosmetics, electronics
Number of employees

Fishpond Ltd. is a New Zealand e-commerce company. It was one of the first major companies to sell books over the Internet in New Zealand. Founded by Daniel Robertson in 2004, is a full-scale online bookstore. It also sells DVDs, music CDs, toys, household goods, cosmetics, and electronics. It is part of a larger business called WorldFront.[1]

The company is headquartered in Auckland, with staff in Auckland, Christchurch, Melbourne, and Perth. It maintains software development centers in Auckland and Christchurch. has a separate website in Australia.

In the middle of 2013, Fishpond had nearly 13 million items in its catalogue and was making 20,000 sales per day.[2] By 2018, its catalogue had increased to over 25 million items, and it was selling a product every 1.2 seconds.[3]


  1. ^ "The e-commerce platform conquering the world". NZBusiness. 21 November 2016. Retrieved 5 July 2020.
  2. ^ Stock, Rob (23 June 2013). "Fishpond baits its hook with more picks". Fairfax New Zealand.
  3. ^ About us. Fishpond.

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