E. Gluck Corporation

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E. Gluck Corporation
Company typePrivate
IndustryWatch manufacturing
FounderEugen Gluck
Little Neck, NY,
New York City, New York
Area served
OwnerEugen Gluck
DivisionsArmitron, Torgoen
WebsiteE. Gluck Corporation

E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck, New York.[1][2] It was founded in 1956 by Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship proprietary brands, Armitron and Torgoen. The company also manufactures watches for major fashion brands, including: Anne Klein, Nine West, Juicy Couture, Vince Camuto, Badgley Mischka and Joseph Abboud.[3] As of 1999, Armitron had the fifth largest share of all watch purchases, by brand, in the United States.[4] As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex, Fossil, Seiko, Citizen, Casio, Guess, Bulova, Movado, and Pulsar.[5]



  • Men's Dress Watches
  • Men's Sport Watches
  • Ladies' Dress Watches
    • Themed-dials[6]
  • Ladies' Sport Watches

Armitron is a medium-price watch manufacturing company which manufactures and retails watches in the U.S. only.


Major categories[edit]

Digital watches[edit]

Armitron started making digital watches in the 1970s with LED displays. The LED displays consumed so much battery life that, in 1977, the company stopped production.[9] Armitron subsequently began manufacturing their digital watches with LCD displays,[1] which eventually became the industry standard.

Automatic movements[edit]

In 2007, Armitron began manufacturing automatic watches.[10][11]

Notable marketing efforts[edit]


  1. ^ a b Barmash, Isadore (November 17, 1991). "All About/Watches; Fighting the Recession By Spotting Some Fads And Inventing Others". New York Times. pp. A5.
  2. ^ Shuster, William George (March 2007). "Is the Wristwatch Past Its Time?". JCK. 178 (3). Seacaucus, NJ: 84.
  3. ^ "Brands". E GLUCK. Retrieved 2021-03-30.
  4. ^ David W. Conklin, ed. (2006). Cases in the Environment of Business. Ivey Casebook Series. Thousand Oaks, California: Sage Publications, Inc. pp. 63. ISBN 1-4129-1436-1.
  5. ^ Primeau, Marty (Nov 7, 2006). "Is time ticking for watches?". Knight Ridder Tribune Business News. p. 1.
  6. ^ Critchell, Samantha (December 18, 2008). "The hands of time moving on two tracks for '09". Associated Press. Retrieved 2008-12-19.
  7. ^ a b c d Karimzadeh, Marc (August 9, 2004). "JLO BY JENNIFER LOPEZ ADDS FOOTWEAR, WATCHES". WWD. 188 (28). New York: 11.
  8. ^ Tell, Caroline (March 31, 2008). "Lucky Brand Expanding Into Watches". WWD. Retrieved 2008-11-16.
  9. ^ Barrett, M. Edgar (June 2000). "Time marches on: The worldwide watch industry". Thunderbird International Business Review. 42 (3). Hoboken, NJ: Wiley Periodicals Inc: 349–372. doi:10.1002/1520-6874(200005/06)42:3<349::AID-TIE5>3.0.CO;2-M.
  10. ^ Fenton, Lois (December 2, 2007). "MALE CALL : Get wound up: Perpetual watches are good choice". Arkansas Democrat Gazette. Archived from the original on December 4, 2008. Retrieved 2008-11-09.
  11. ^ Wright, Jason Ashley (June 3, 2008). "Wound up: Watches are still a must-have fashion accessory". McClatchy - Tribune Business News.
  12. ^ Mike Vaccaro (2006). Emperors and Idiots. New York: Random House, Inc. p. 1. ISBN 0-7679-1910-6.
  13. ^ Vaccaro, Mike (April 20, 2007). "SKY MIGHT NOT EVEN BE THE LIMIT ANYMORE". New York Post. Retrieved 2008-11-16.[permanent dead link]