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BullionByPost is a British online bullion dealer based in Birmingham, which delivers gold and silver bars and coins to customers through the post.[1] It is the UK's biggest online gold dealer.


The company was founded by entrepreneur Rob Halliday-Stein in 2009.[2] In the 2012–2013 financial year, sales hit £87million with profits of £2 million.[3] BullionByPost is a trading name of Jewellery Quarter Bullion Limited.[2]

In 2016 BullionByPost was described as Britain's biggest online gold dealer. At one point it had £5.6 million of sales in one day, beating its previous record (in 2014) of £4.4 million. [4] Halliday-Stein ascribed the increase in sales to the possible election of Donald Trump as President of the United States, which had led to uncertainty in the market. BullionByPost was getting towards £10 million of sales per day later in 2016.[5]


Bullion By Post offers live product pricing based on the live metal prices, and the ability to order online, and have bullion delivered the next day. Orders are delivered fully insured by Lloyd's of London.[6]

TV Campaign[edit]

In August 2013, BullionByPost launched its first television advertising campaign, broadcast on satellite television over a three-week period.[7] The ad was produced by London advertising agency Space City Productions. One of the aims was to increase the number of female customers.[8]


BullionByPost won the Best Financial Services Award at the 2013 eCommerce Awards.[9] and Rob Halliday-Stein was shortlisted in Entrepreneur of the Year category at the 2013 Growing Business Awards.[10] BullionByPost has also been awarded the eKomi Gold Seal of Approval for customer service.[11] In June 2014, Rob Halliday-Stein was named Director of the Year at IoD West Midlands Awards.[12]


  1. ^ "BullionByPost founder named IoD Director of the year". www.birminghampost.co.uk. Retrieved 5 June 2014.
  2. ^ a b "UK's biggest internet gold dealer Jewellery Quarter Bullion could be put up for sale". www.telegraph.co.uk. Retrieved 28 July 2012.
  3. ^ Jon Griffin (4 July 2013). "Birmingham bullion dealer on the up after £87 million gold rush". www.birminghampost.co.uk. Retrieved 11 August 2014.
  4. ^ Elizabeth Anderson (11 February 2016). "Investors 'go bananas' for gold bars as global stock markets tumble". www.telegraph.co.uk. Retrieved 30 March 2018.
  5. ^ "Trump's win earns Birmingham gold dealer '£10m in a day'". BBC News. 9 November 2016. Retrieved 30 March 2018.
  6. ^ "Birmingham gold dealer strikes it rich with £87million sales". www.birminghammail.co.uk. Retrieved 4 July 2013.
  7. ^ "BullionByPost launches six-figure television advertising campaign". www.thedrum.com. Retrieved 6 August 2013.
  8. ^ "Bullion by Post launches £100k TV ad campaign". www.professionaljeweller.com. Archived from the original on 11 August 2013. Retrieved 7 August 2013.
  9. ^ "eCommerce Awards 2013 winners". www.ecommerceexpo.co.uk. Archived from the original on 2014-08-10.
  10. ^ "Growing Business Awards 2013". www.realbusiness.co.uk. Retrieved 9 September 2013.
  11. ^ "Certificate for BullionByPost". www.ekomi.co.uk.
  12. ^ "Bullion dealer takes gold medal at IoD West Midlands Awards". www.thebusinessdesk.com. Retrieved 6 June 2014.

External links[edit]