Big 12 Conference

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Big 12 Conference
AssociationNCAA
FoundedFebruary 25, 1994 (1994-02-25)[1]
CommissionerBrett Yormark (since 2022)
Sports fielded
  • 23 (25 in 2024)
    • men's: 10
    • women's: 13 (15 in 2024)
DivisionDivision I
SubdivisionFBS
No. of teams14 (16 as of July 1, 2024)
HeadquartersIrving, Texas
Region
Official websitebig12sports.com
Locations
Location of teams in Big 12 Conference

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. It consists of 14 full-member universities (3 private universities and 11 public universities) in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Five conferences, the five highest-earning and most historically successful FBS football conferences. Power Five conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted autonomy from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization.[2] Brett Yormark became the new commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[3]

Major membership changes came during the 2010–2013 Big 12 Conference realignment and still more changes came or will come during the 2021–2024 NCAA conference realignment.

Member universities[edit]

Current full members[edit]

  Member departing in 2024.

Institution Acronym Location Founded Joined Type Enrollment[4] Endowment
(millions)[5]
Nickname Mascot Colors
Baylor University BU Waco, Texas 1845 1996 Private
(Baptist)
20,709 $1,966 Bears Bruiser and Marigold    
Green and Gold
Brigham Young University BYU Provo, Utah 1875 2023 Private
(LDS)
34,464 $2,775[6] Cougars Cosmo the Cougar    
Royal Blue and White
University of Central Florida UCF Orlando, Florida[a] 1963 2023 Public 68,346 $229 Knights Knightro
Pegasus
   
Black and Gold
University of Cincinnati UC
Cincy
Cincinnati, Ohio 1819 2023 Public 41,155 $1,346 Bearcats The Bearcat    
Red and Black
University of Houston UH
UofH
Houston, Texas 1927 2023 Public 46,700 $1,046
(system-wide)
Cougars Shasta    
Scarlet Red and Albino White
Iowa State University ISU Ames, Iowa 1858 1996 Public 29,969 $1,643 Cyclones Cy the Cardinal    
Cardinal and Gold
University of Kansas KU Lawrence, Kansas 1865 1996 Public 26,708 $2,357 Jayhawks Big Jay
Baby Jay
   
Crimson and Blue
Kansas State University KSU
K-State
Manhattan, Kansas 1863 1996 Public 19,722 $952 Wildcats Willie the Wildcat    
Royal Purple and White
University of Oklahoma
[b]
OU Norman, Oklahoma 1890 1996 Public 28,308 $1,674[9] Sooners Sooner Schooner
Boomer and Sooner
   
Crimson and Cream
Oklahoma State University OSU
OK State
Stillwater, Oklahoma 1890 1996 Public 25,372 $1,707 Cowboys / Cowgirls Pistol Pete    
Orange and Black
University of Texas at Austin
[b]
UT
UT Austin
Austin, Texas 1883 1996 Public 52,384 $44,967
(system-wide)
Longhorns Bevo    
Burnt Orange and White
Texas Christian University TCU Fort Worth, Texas 1873 2012 Private
(DOC)
12,273 $2,579 Horned Frogs Super Frog    
Purple and White
Texas Tech University TTU
Tech
Lubbock, Texas 1923 1996 Public 40,378 $1,716
(system-wide)
Red Raiders The Masked Rider
Raider Red
   
Scarlet and Black
West Virginia University WVU Morgantown, West Virginia 1867 2012 Public 24,741 $844 Mountaineers Mountaineer    
Gold and Blue
Notes
  1. ^ The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
  2. ^ a b Oklahoma and Texas have accepted invitations to join the SEC on July 1, 2024.[7][8]

Membership map[edit]

Big 12 Conference Full Members
Map
Location of Big 12 Full members:
1
Oklahoma (Departing in 2024)
2
Texas (Departing in 2024)
3
Baylor
4
Iowa State
5
Kansas
6
Kansas State
7
Oklahoma State
8
Texas Tech
9
TCU (Joined in 2012)
10
West Virginia (Joined in 2012)
11
BYU (Joined in 2023)
12
UCF (Joined in 2023)
13
Cincinnati (Joined in 2023)
14
Houston (Joined in 2023)
15
Colorado (Joining in 2024)
16
Utah (Joining in 2024)
17
Arizona State (Joining in 2024)
18
Arizona (Joining in 2024)
Big 12 Conference Affiliate Members
Map
Location of Big 12 Affiliate members:
1
Air Force (Wrestling)
2
Cal Baptist (Wrestling)
3
Missouri (Wrestling)
4
Northern Colorado (Wrestling)
5
Northern Iowa (Wrestling)
6
North Dakota State (Wrestling)
7
South Dakota State (Wrestling)
8
Utah Valley (Wrestling)
9
Wyoming (Wrestling)
10
Alabama (Women's rowing)
11
Tennessee (Women's rowing)
12
Denver (Women's gymnastics)
13
Fresno State (Equestrian)

Future members[edit]

All future members coming from the Pac-12

Institution Abbreviation City State Founded Joined Type Enrollment[10] Endowment
(millions)[5]
Nickname Mascot Colors
University of Arizona UA
Zona
Tucson Arizona 1885 2024 Public 49,403 $1,288 Wildcats Wilbur and Wilma    
Cardinal and Navy
Arizona State University ASU Tempe [a] Arizona 1885 2024 Public 57,588[b] $1,467 Sun Devils Sparky the Sun Devil    
Maroon and Gold
University of Colorado Boulder CU Boulder Colorado 1876 2024 Public 39,585 $2,096
(system-wide)
Buffaloes Ralphie the Buffalo
Chip
     
Silver, Black, and Gold
University of Utah UU Salt Lake City Utah 1850 2024 Public 34,734 $1,643 Utes Swoop    
Red and White
  1. ^ Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix metropolitan area.
  2. ^ Enrollment at the main Tempe campus. Total on-campus enrollment is 80,065, and total enrollment including online students is 142,616.

Affiliate members[edit]

Institution City State Founded Joined Type Enrollment Nickname Colors Big 12
sport
Primary
conference
United States Air Force Academy Colorado Springs[a] Colorado 1954 2015 Military academy 4,000 Falcons     Wrestling Mountain West
University of Alabama Tuscaloosa Alabama 1831 2014 Public 38,563 Crimson Tide     Women's rowing SEC
California Baptist University Riverside California 1950 2022 Private 11,045 Lancers     Wrestling WAC
University of Denver Denver Colorado 1864 2015 11,809 Pioneers     Women's gymnastics Summit
California State University, Fresno Fresno California 1911 2019 Public 24,405 Bulldogs     Equestrian Mountain West
University of Missouri Columbia Missouri 1839 2021[b] 31,089 Tigers     Wrestling SEC
University of Northern Colorado Greeley Colorado 1889 2015 12,084 Bears     Big Sky
University of Northern Iowa Cedar Falls Iowa 1876 2017 13,914 Panthers     Missouri Valley
North Dakota State University Fargo North Dakota 1890 2015 14,747 Bison     Summit
South Dakota State University Brookings South Dakota 1881 2015 12,554 Jackrabbits    
University of Tennessee Knoxville Tennessee 1794 2014 27,523 Volunteers     Women's rowing SEC
Utah Valley University Orem Utah 1941 2015 31,556 Wolverines     Wrestling WAC
University of Wyoming Laramie Wyoming 1886 2015 13,992 Cowboys     Mountain West
Notes
  1. ^ Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of "Air Force Academy".
  2. ^ Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  • On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.[11]
  • On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.[12]
  • On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.[13] Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.[14]
  • In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.[15]

Future affiliate members[edit]

The Big 12 will add four new affiliate members and one returning affiliate in 2024 in the sports of women's lacrosse and women's rowing.[16]

Institution City State Founded Joining Type Enrollment Nickname Colors Big 12
sport
Primary
conference
University of Florida Gainesville Florida 1853 2024 Public 51,474 Gators     Women's lacrosse SEC
Old Dominion University Norfolk Virginia 1930 2024 Public 24,375 Monarchs       Women's rowing Sun Belt
San Diego State University San Diego California 1897 2024 Public 35,723 Aztecs     Women's lacrosse Mountain West
University of Tulsa Tulsa Oklahoma 1894 2024 Private 3,769 Golden Hurricane       Women's rowing American
University of California, Davis Davis California 1908 2024 Public 41,500 Aggies     Women's lacrosse Big West

Former full members[edit]

Institution City State Founded Joined Left Type Nickname Colors Current
conference
University of Colorado Boulder Boulder CO 1876 1996 2011[a] Public Buffaloes       Pac-12
University of Missouri Columbia MO 1839 1996 2012[b] Public Tigers     SEC
University of Nebraska–Lincoln Lincoln NE 1869 1996 2011 Public Cornhuskers     Big Ten
Texas A&M University College Station TX 1876 1996 2012 Public Aggies     SEC
Notes
  1. ^ Colorado will return as a full member in 2024.
  2. ^ Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.

Former affiliate members[edit]

Institution City State Founded Joined Left Type Nickname Colors Big 12
sport(s)
Current
primary
conference
Current
conference
in former
Big 12
sport(s)[a]
California State University, Fresno Fresno California 1911 2017 2021[b] Public Bulldogs     Wrestling Mountain West N/A (dropped wrestling)
Old Dominion University Norfolk Virginia 1930 2014 2018[c] Public Monarchs       Women's rowing Sun Belt The American[17]
Notes
  1. ^ Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. ^ Fresno State remains in the Big 12 as an affiliate member in equestrian.
  3. ^ Old Dominion will return as a women's rowing affiliate in 2024.

Membership timeline[edit]

University of UtahPac-12 ConferenceMountain West ConferenceWestern Athletic ConferenceArizona State UniversityPac-12 ConferencePac-12 ConferenceUniversity of ArizonaPac-12 ConferencePac-12 ConferenceUniversity of Central FloridaAmerican Athletic ConferenceConference USAASUN ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USASouthwest ConferenceUniversity of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceSouthwest ConferenceTexas Tech UniversitySouthwest ConferenceBaylor UniversitySouthwest ConferenceSoutheastern ConferenceUniversity of Texas at AustinSouthwest ConferenceSoutheastern ConferenceTexas A&M UniversitySouthwest ConferenceOklahoma State University–StillwaterBig Eight ConferenceKansas State UniversityBig Eight ConferenceUniversity of KansasBig Eight ConferenceIowa State UniversityBig Eight ConferencePac-12 ConferenceUniversity of Colorado BoulderBig Eight ConferenceSoutheastern ConferenceUniversity of OklahomaBig Eight ConferenceSoutheastern ConferenceSoutheastern ConferenceUniversity of MissouriBig Eight ConferenceBig Ten ConferenceUniversity of Nebraska–LincolnBig Eight Conference

Full members 
Other Conference 
Other Conference 
Affiliate member (other sport)
Founding members from Big 8 Conference 
Founding members from Southwest Conference 

Earlier Membership timelines[edit]

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

  Member departing in 2024.
  Members joining in 2024.

Institution Started Current
Association In
Continuous
Years
Note
Kansas 1907 117
Iowa State 1908 116
Kansas State 1913 111
Texas 1915 109
Baylor 1915 109
Oklahoma 1919 105
Texas Tech 1956 68
Oklahoma State 1958 66
TCU 2012 12 Previously: 73 years in the Southwest Conference
West Virginia 2012 12
BYU 2023 1
UCF 2023 1
Cincinnati 2023 1
Houston 2023 1 Previously: 20 years in the Southwest Conference
Arizona 2024 0
Arizona State 2024 0
Utah 2024 0
Colorado 2024 0 Previously: 49 years in the Big Eight Conference
and 15 years in the Big 12 Conference

Sports[edit]

The Big 12 Conference sponsors championship competition in 10 men's and 13 women's NCAA sanctioned sports. [18]

Teams in Big 12 Conference competition
Sport Men's Women's
Baseball 13
Basketball 14 14
Cross country 12 14
Equestrian 4
Football 14
Golf 14 13
Gymnastics 5
Rowing 8
Soccer 14
Softball 10
Swimming & Diving 5 8
Tennis 8 14
Track and Field (Indoor) 12 14
Track and Field (Outdoor) 12 14
Volleyball 13
Wrestling 13

Men's sponsored sports by university[edit]

Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only five universities fielding a team; one of these (Texas) has announced its departure, but three of the four schools joining in 2024 sponsor the sport.

The conference fields 13 teams for wrestling, which before the 2023 expansion was the most of any sport, with only 4 teams being full-time members as well as 9 affiliate members (listed in a separate table below).

  Member departing in 2024.
  Members joining in 2024.

University Baseball Basketball Cross
Country
Football Golf Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Wrestling Total
Big 12
Sports
Arizona Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Arizona State Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 10
Baylor Yes Yes Yes Yes Yes No Yes Yes Yes No 8
BYU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Cincinnati Yes Yes Yes Yes Yes Yes No Yes Yes No 8
Colorado No Yes Yes Yes Yes No No Yes Yes No 6
Houston Yes Yes Yes Yes Yes No No Yes Yes No 7
Iowa State No Yes Yes Yes Yes No No Yes Yes Yes 7
Kansas Yes Yes Yes Yes Yes No No Yes Yes No 7
Kansas State Yes Yes Yes Yes Yes No No Yes Yes No 7
Oklahoma Yes Yes Yes Yes Yes No Yes Yes Yes Yes 9
Oklahoma State Yes Yes Yes Yes Yes No Yes Yes Yes Yes 9
TCU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Texas Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Texas Tech Yes Yes Yes Yes Yes No Yes Yes Yes No 8
UCF Yes Yes No Yes Yes No Yes No No No 5
Utah Yes Yes No Yes Yes Yes Yes No No No 5
West Virginia Yes Yes No Yes Yes Yes No No No Yes 6
Current
totals
13 14 12 14 14 5 9 12 12 4+9
Totals
in 2024
14 16 13 16 16 7 8 13 13 4+10
Affiliate Members
University Wrestling
Air Force Yes
California Baptist Yes
Missouri Yes
North Dakota State Yes
Northern Colorado Yes
Northern Iowa Yes
South Dakota State Yes
Utah Valley Yes
Wyoming Yes

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Men's Non-Sponsored Sports
University Gymnastics Ice Hockey Lacrosse Rifle[a] Skiing Soccer Volleyball
Arizona State No NCHC[b] No No No No No
BYU No No No No No No MPSF
Colorado No No No No RMISA No No
Oklahoma MPSF No No No No No No
TCU No No No PRC No No No
UCF No No No No No SBC No
Utah No No ASUN No RMISA No No
West Virginia No No No GARC No SBC No
  1. ^ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport.[19] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2017, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.
  2. ^ ASU Hockey is playing as an Independent program and will join the conference in 2024.

Women's sponsored sports by university[edit]

Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only current or future member that does not sponsor volleyball, and only West Virginia and future member Utah do not sponsor golf.

Equestrian has the lowest participation with 3 full-time members and 1 affiliate participating, with gymnastics closely following with 4 full members and 1 affiliate. Gymnastics will lose a full-time member once Oklahoma departs, but will gain three new programs in Arizona, Arizona State, and Utah. The affiliate members are listed in a separate table below.

Full Members
University Basketball Cross
Country
Equestrian Golf Gymnastics Rowing Soccer Softball Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Volleyball Total
Big 12
Sports
Arizona Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Arizona State Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Baylor Yes Yes Yes Yes No No Yes Yes No Yes Yes Yes Yes 10
BYU Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Cincinnati Yes Yes No Yes No No Yes No Yes Yes Yes Yes Yes 9
Colorado Yes Yes No Yes No No Yes No No Yes Yes Yes Yes 9
Houston Yes Yes No Yes No No Yes Yes Yes Yes Yes Yes Yes 10
Iowa State Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Kansas Yes Yes No Yes No Yes Yes Yes Yes Yes Yes Yes Yes 11
Kansas State Yes Yes No Yes No Yes Yes No No Yes Yes Yes Yes 9
Oklahoma Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes Yes 11
Oklahoma State Yes Yes Yes Yes No No Yes Yes No Yes Yes Yes No 9
TCU Yes Yes Yes Yes No No Yes No Yes Yes Yes Yes Yes 10
Texas Yes Yes No Yes No Yes Yes Yes Yes Yes Yes Yes Yes 11
Texas Tech Yes Yes No Yes No No Yes Yes No Yes Yes Yes Yes 9
UCF Yes Yes No Yes No Yes Yes Yes No Yes Yes Yes Yes 10
Utah Yes Yes No No Yes No Yes Yes Yes Yes Yes Yes Yes 10
West Virginia Yes Yes No No Yes Yes Yes No Yes Yes Yes Yes Yes 10
Current
totals
14 14 3+1 13 4+1 6+2 14 10 8 14 14 14 13
Totals
in 2024
16 16 3+1 14 7+1 4+2 16 11 10 16 16 16 15
Affiliate Members
University Equestrian Gymnastics Lacrosse Rowing
Alabama No No No Yes
Denver No Yes No No
Florida No No Yes No
Fresno State Yes No No No
Old Dominion No No No Yes
San Diego State No No Yes No
Tennessee No No No Yes
Tulsa No No No Yes
UC Davis No No Yes No

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Women's Non-Sponsored Sports
University Acrobatics & tumbling[a] Beach volleyball[b] Lacrosse[b] Rifle[c] Skiing Triathlon[a] Water Polo
Arizona No Yes No No No Yes No
Arizona State No Yes Yes No No Yes MPSF
Baylor NCATA No No No No No No
Cincinnati No No American No No No No
Colorado No No Yes No RMISA No No
TCU No C-USA No PRC No Yes No
Texas No Independent No No No No No
Utah No Yes No No RMISA No No
West Virginia No No No GARC No No No
  1. ^ a b Part of the NCAA Emerging Sports for Women program.
  2. ^ a b The Big 12 will begin sponsoring beach volleyball and women's lacrosse for the 2024-25 season.
  3. ^ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport.[20] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2018, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.
  • In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History[edit]

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[21]

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus the four Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

In 2012, two universities joined the conference:

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities do not wish to extend their grant of television rights beyond the 2024–25 athletic year.[22][23] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.[24][25] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.[26] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.[8]

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.[27] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023,[28] and Houston indicated it could do so as well.[29] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.[30]

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.[31]

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they will leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Distinctive elements[edit]

Original Big 12 Conference logo from 1996 to 2004
Big 12 Conference logo from 2004 to 2014

Population base and markets[edit]

The Big 12 is currently the only Power Five conference in the country with a television market that covers three time zones (Eastern, Central, Mountain), with universities located in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

The largest media markets represented by the Big 12 are, ranked nationally:

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

When the Four Corners schools (Arizona, Arizona State, Colorado, Utah) join in 2024, the conference will:

State Population [32] Universities
Florida 21,538,187 * University of Central Florida
Iowa 3,190,369 * Iowa State University
Kansas 2,937,880 * University of Kansas
* Kansas State University
Ohio 11,799,448 * University of Cincinnati
Oklahoma 3,959,353 * University of Oklahoma
* Oklahoma State University
Texas 29,145,505 * Baylor University
* University of Houston
* University of Texas at Austin
* Texas Christian University
* Texas Tech University
Utah 3,271,616 * Brigham Young University
West Virginia 1,793,716 * West Virginia University
Total 77,636,074

Grant of Rights[edit]

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".[33]

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.[34]

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.[35] The Big 12 subsequently assisted the ACC in drafting its GOR agreement.[36] Four of the five major conferences now have such agreements, with the SEC the only exception.

Tier 3 events[edit]

The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.[37] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.[38] Texas alone will earn more than $150 million of that total from their Longhorn Network.[39]

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; the network operates a joint venture with Learfield and the Texas Longhorns known as Longhorn Network, and ESPN bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+.[40] The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+.[41][42]

Business partnerships and innovation[edit]

The Big 12 has a sponsorship rights partnership with Learfield IMG College.[43] The Big 12 announced on September 9, 2022 that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated “We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference,”.[44] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.[45]

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.[46] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.[47]

Conference Pro Day[edit]

On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.[48]

Hoops in the Park[edit]

In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park”, to host men’s and women’s summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.[49]

Mexico[edit]

Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women’s soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.[50]

Conference annual revenue distribution[edit]

Year Total distributed Annual increase Average per universitya
1997[51] $53.6 million $4.5 million
1998[51] $58 million 8.2% $4.8 million
1999[51] $64 million 10.3% $5.3 million
2000[51] $72 million 12.5% $6.0 million
2001[51] $78 million 8.3% $6.5 million
2002[51] $83.5 million 7.1% $7.0 million
2003[51] $89 million 6.6% $7.4 million
2004[51] $101 million 13.5% $8.4 million
2005[51] $105.6 million 4.6% $8.8 million
2006[51] $103.1 million −2.4% $8.6 million
2007[51] $106 million 2.8% $8.8 million
2008[51] $113.5 million 7.1% $9.5 million
2009[51] $130 million 14.5% $10.8 million
2010[51] $139 million 6.9% $11.6 million
2011[52] $145 million 4.3% $12.1 million
2012[53] $187 million 29.0% $18.7 million
2013[53] $198 million 5.9% $19.8 million
2014[54] $212 million 7.1% $21.2 million
2015[55] $252 million 18.9% $25.2 million
2016[56] $304 million 20.6% $30.4 million
2017[57] $348 million 14.5% $34.8 million
2018[58] $364 million 4.9% $36.5 million
2019[59] $388 million 6.3% $38.8 million
2020[59] $377 million -2.8% $37.7 million
2021[60] $345 million -8.5% $34.5 million
2022[61] $426 million 23.5% $42.6 million
a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements.

Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.[62] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.[63][64] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.[63]

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.[65]

Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).[66]

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.[67] The deal, valued at an estimated $1.1 billion, runs until 2025.[68] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;[69] the new deal was estimated to be worth $2.6 billion through the 2025 expiration.[70] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.[71] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.[72]

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.[73]

Athletic department revenue by school[edit]

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2021–22 academic year.[74]

  Member departing in 2024.
  Members joining in 2024.

Institution 2021–22 Total Revenue from Athletics 2021–22 Total Expenses on Athletics
University of Texas at Austin $230,503,000 $192,754,766
University of Oklahoma $186,948,657 $185,625,893
Texas Christian University $138,998,636 $138,998,636
University of Kansas $124,842,549 $119,029,741
University of Arizona $119,744,767 $116,078,717
Baylor University $111,131,098 $111,131,098
Arizona State University $107,133,368 $107,133,368
Texas Tech University $103,708,791 $98,332,538
Oklahoma State University $101,526,357 $100,439,115
Kansas State University $100,822,204 $84,245,973
University of Utah $97,107,481 $90,906,746
West Virginia University $97,067,706 $97,067,706
University of Colorado Boulder $95,981,956 $95,981,956
Brigham Young University $95,146,585 $79,763,543
Iowa State University $86,775,037 $86,715,005
University of Central Florida $85,490,789 $69,779,276
University of Houston $78,806,406 $78,806,406
University of Cincinnati $60,524,390 $60,524,390

The following table shows revenue specifically from NCAA / Conference Distributions, Media Rights, and Post-Season Football reported by the Knight Commission for the 2021–22 academic year.[75]

Departing members in light red.

Institution 2021–22 Distribution (Millions of dollars)
Oklahoma State University $50.14
Iowa State University $49.50
Kansas State University $49.39
University of Oklahoma $49.51
University of Kansas $48.84
West Virginia University $45.67
Texas Tech University $42.63
University of Texas at Austin $42.22
Texas Christian University Not Reported
Baylor University Not Reported

Academics[edit]

All current and future Big 12 members are doctorate-granting universities.

All but BYU and TCU have "very high research activity," the highest classification given by the Carnegie Foundation for the Advancement of Teaching. BYU and TCU are in the Carnegie Foundation's second-tier classification of "high research activity".[76]

The following table shows National University rank by U.S. News & World Report as of 2023.[77]

Also indicated is membership in the Association of American Universities.[78]

  Member departing in 2024.
  Members joining in 2024.

Institution National University Rank AAU Member
University of Texas at Austin 32 Yes
Baylor University 93 No
Texas Christian University 98 No
Arizona State University 105 Yes
University of Colorado Boulder 105 Yes
University of Arizona 115 Yes
Brigham Young University 115 No
Iowa State University 115 No
University of Utah 115 Yes
University of Oklahoma 124 No
University of Central Florida 124 No
University of Houston 133 No
University of Cincinnati 142 No
University of Kansas 151 Yes
Kansas State University 170 No
Oklahoma State University 185 No
Texas Tech University 216 No
West Virginia University 216 No

Apparel[edit]

  Members joining in 2024.

School Provider
Baylor Nike
BYU Nike
Colorado Nike
Cincinnati Nike, Air Jordan (basketball only)
Houston Nike, Air Jordan (basketball only)
Iowa State Nike
Kansas Adidas
Kansas State Nike
Oklahoma State Nike
TCU Nike
Texas Tech Under Armour
UCF Nike
West Virginia Nike
Utah Under Armour
Arizona State Adidas
Arizona Nike

Facilities[edit]

  Member departing in 2024.
  Members joining in 2024.

School Football stadium Capacity Basketball arena Capacity Baseball stadium Capacity
Arizona Arizona Stadium 50,782 McKale Center 14,688 Hi Corbett Field 9,500
Arizona State Mountain America Stadium 53,599 Desert Financial Arena 14,198 Phoenix Municipal Stadium 8,775
Baylor McLane Stadium 45,140 Foster Pavilion[a] 7,000 Baylor Ballpark 5,000
BYU LaVell Edwards Stadium 63,470 Marriott Center 17,978 Larry H. Miller Field 2,204
Cincinnati Nippert Stadium 38,088 Fifth Third Arena 12,012 UC Baseball Stadium 3,058
Colorado Folsom Field 50,183[79] CU Events Center 11,064[80] Non-baseball university
Houston TDECU Stadium 40,000 Fertitta Center 7,100 Darryl & Lori Schroeder Park 3,500
Iowa State Jack Trice Stadium 61,500[81] Hilton Coliseum 14,356 Non-baseball university[b]
Kansas David Booth Kansas Memorial Stadium[c] 47,000[84] Allen Fieldhouse 16,300 Hoglund Ballpark 2,500
Kansas State Bill Snyder Family Football Stadium 50,000[85] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331[86]
Oklahoma Gaylord Family Oklahoma Memorial Stadium 80,126[87] Lloyd Noble Center 10,967 L. Dale Mitchell Baseball Park 3,180
Oklahoma State Boone Pickens Stadium 53,855[88] Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500[d]
Texas Darrell K Royal–Texas Memorial Stadium 100,119[90] Moody Center 10,000 UFCU Disch-Falk Field 6,649
TCU Amon G. Carter Stadium 47,223[91] Schollmaier Arena 6,700[92] Lupton Stadium 4,500
Texas Tech Jones AT&T Stadium 60,862[93][94][95][96] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528
UCF FBC Mortgage Stadium (Bounce House) 45,301[97] Addition Financial Arena 10,000 John Euliano Park 3,841
Utah Rice-Eccles Stadium 51,444 Jon M. Huntsman Center 15,000 Smith's Ballpark 15,411
West Virginia Mountaineer Field at Milan Puskar Stadium 60,000[98] WVU Coliseum 14,000[99] Monongalia County Ballpark 3,500[100]
  1. ^ Opened in January 2024, replacing Ferrell Center.
  2. ^ Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season.[82] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000.[83]
  3. ^ Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
  4. ^ Permanent seated capacity; expandable to 8,000.[89]

Key personnel[edit]

  Member departing in 2024.
  Members joining in 2024.

School Athletic Director Football Coach Salary Men's basketball coach Salary Women's basketball coach Baseball coach Softball coach
Arizona Desiree Reed-Francois Brent Brennan $3,100,000 Tommy Lloyd $4,000,000 Adia Barnes Chip Hale Caitlin Lowe
Arizona State Jim Rund (Interim) Kenny Dillingham $3,850,000 Bobby Hurley $2,610,000 Natasha Adair Willie Bloomquist Megan Bartlett
Baylor Mack Rhoades Dave Aranda $3,813,832 Scott Drew $3,706,581 Nicki Collen Mitch Thompson Glenn Moore
BYU Tom Holmoe Kalani Sitake NA† Mark Pope NA† Amber Whiting Trent Pratt Gordon Eakin
Cincinnati John Cunningham Scott Satterfield $3,500,000 Wes Miller $1,581,250 Katrina Merriweather Jordan Bischel
Colorado Rick George Deion Sanders $5,500,000 Tad Boyle $2,425,000 JR Payne
Houston Chris Pezman Dana Holgorsen $4,200,000 Kelvin Sampson $3,200,000 Ronald Hughey Todd Whitting Kristin Vesely
Iowa State Jamie Pollard Matt Campbell $4,005,537 T. J. Otzelberger $2,000,000 Bill Fennelly Jamie Pinkerton
Kansas Travis Goff Lance Leipold $5,300,000[a] Bill Self $5,963,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls
Kansas State Gene Taylor Chris Klieman $3,700,000 Jerome Tang $2,100,000 Jeff Mittie Pete Hughes
Oklahoma Joe Castiglione Brent Venables $7,000,000 Porter Moser $2,800,000 Jennie Baranczyk Skip Johnson Patty Gasso
Oklahoma State Chad Weiberg Mike Gundy $7,500,000 Mike Boynton $3,000,000 Jacie Hoyt Josh Holliday Kenny Gajewski
TCU Jeremiah Donati Sonny Dykes NA† Jamie Dixon NA† Mark Campbell Kirk Saarloos
Texas Chris Del Conte Steve Sarkisian $5,400,000 Rodney Terry $1,200,000 Vic Schaefer David Pierce Mike White
Texas Tech Kirby Hocutt Joey McGuire $3,280,000 Grant McCasland $2,900,000 Krista Gerlich Tim Tadlock Craig Snider
UCF Terry Mohajir Gus Malzahn $2,300,000 Johnny Dawkins $1,100,000 Sytia Messer Rich Wallace Cindy Ball-Malone
Utah Mark Harlan Kyle Whittingham $6,000,000 Craig Smith $1,950,000 Lynne Roberts Gary Henderson Amy Hogue
West Virginia Wren Baker Neal Brown $4,005,000 Josh Eilert $1,100,000 Mark Kellogg Randy Mazey

Sources:[102][103]
†Private institution not required to release coaching salaries
•Salaries based on 2022–2023 academic year

Championships[edit]

National championships[edit]

The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship.[104] The most recent Big 12 team to win a national title is Oklahoma State men's cross country. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State, Iowa State, and Texas Tech have not won a championship while representing the Big 12. West Virginia and TCU, who joined in 2012, have not a championship since joining the conference. Houston, BYU, UCF, and Cincinnati have not won a championship in the Big 12, however, the schools joined the conference in the 2023–24 school year.

Men's gymnastics has the most overall championships with 9, while men's golf and women's outdoor track have had the most different schools win a championship with 4.

National team titles by institution[edit]

The national championships listed below are as of the 2022–23.[105][106][107] Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

  Member departing in 2024.
  Members joining in 2024.

Big 12 National Championships
University Total Titles Titles as a member of the Big 12 NCAA titles[108] Men's Women's Co-ed† AIAW titles Notes
Texas 64 31 57 27 30 0 5 UT has 4 football titles
Oklahoma State 55 13 53 53 0 0 0 OSU has 1 football and 1 equestrian title and 2 Men's NCAA tournament championships (1945, 1946)
Oklahoma 43 24 36 23 13 0 0 OU has 7 AP football titles
Colorado 27 21 27 16 3 8 0
Utah 25 0 25 2 9 14 0 Utah has 1 Men's NCAA tournament championship (1944)
Arizona State 24 0 24 11 13 0 0
West Virginia 23 4 20 1 0 19 0 WVU has 3 pre-NCAA rifle titles
Arizona 19 0 19 7 12 0 0 Arizona has 1 Men's NCAA tournament championship (1997)
Iowa State 18 0 13 13 0 0 5
Houston 17 0 17 17 0 0 0 UH has 16 men's golf championships
Kansas 15 3 12 11 1 0 0 KU has 4 Men's NCAA tournament championships (1952, 1988, 2008, 2022) and 2 Helms basketball titles (1922, 1923)
BYU 11 0 11 6 5 0 0
Baylor 6 5 5 2 3 0 0 Baylor has 1 Equestrian title and 1 Men's NCAA tournament championship (2021)
TCU 6 0 4 0 1 3 0 TCU has 2 football titles
Cincinnati 2 0 2 2 0 0 0 Cincinnati has 2 Men's NCAA tournament championships (1961, 1962)
Texas Tech 2 1 2 1 1 0 0
UCF 1 0 0 0 0 0 0 UCF has 1 football title[109]
Kansas State 0 0 0 0 0 0 0
Total 355 100 325 191 90 44 10

† Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such.

Conference champions[edit]

The Conference sponsors 23 sports, 10 men's and 13 women's.[110]

In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

Conference titles by university[edit]

All-Time Big 12 Championships by university Through July 1, 2023.[111]

Team Years Regular Season[112] Postseason[112] Total[112]
Baylor Bears 1996–present 48 41 89
BYU Cougars 2023–present 0 0 0
Cincinnati Bearcats 2023–present 0 0 0
Houston Cougars 2023–present 0 0 0
Iowa State Cyclones 1996–present 4 24 28
Kansas Jayhawks 1996–present 24 19 43
Kansas State Wildcats 1996–present 11 6 17
Oklahoma Sooners 1996–2024 37 55 92
Oklahoma State Cowboys 1996–present 13 75 88
TCU Horned Frogs 2012–present 12 6 18
Texas Longhorns 1996–2024 59 142 201
Texas Tech Red Raiders 1996–present 13 14 27
UCF Knights 2023–present 0 0 0
West Virginia Mountaineers 2012–present 6 5 11

Note, includes both regular-season, tournament titles, and co-championships. List does not include conference championships won prior to the formation of the Big 12 Conference in 1996.

Football[edit]

The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.[113]

From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.[114]

This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.[citation needed] The Nebraska-Oklahoma rivalry was one of the most intense in college football history.[citation needed] (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.[citation needed] With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame).[115] Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference."[115] The Big 12 has made it to the Playoffs 6 times from 2014-2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022.


Championship game[edit]

The Big 12 Championship Game game was approved by all members except Nebraska.[116] It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.[117]

After 2010, the game was moved to Arlington for 2011, 2012, and 2013.[118] However, the decision became moot following the 2010 season because the league lacked sufficient members.[119]

In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

  • The game involves the top two teams following a full round-robin conference schedule.
  • The game involves two divisional winners, each having played a full round-robin schedule in its division.

Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

Bowl affiliations[edit]

The following were bowl games for the Big 12 for the 2022 season.

Pick Name[120] Location Opposing conference
College Football Playoff
1 Sugar Bowl New Orleans, Louisiana SEC
2 Alamo Bowl San Antonio, Texas Pac-12
3 Cheez-It Bowl Orlando, Florida ACC
4 Texas Bowl Houston, Texas SEC
5 Liberty Bowl Memphis, Tennessee SEC
6 Guaranteed Rate Bowl Phoenix, Arizona Big Ten
7‡ Armed Forces Bowl Fort Worth, Texas AAC/C-USA
7‡ First Responder Bowl Dallas, Texas AAC/ACC/C-USA
†The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls.

‡The seventh selection is a "flex pick."

Rivalries[edit]

The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other.[121] Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 114 times since 1899. Following the 2022 game, TCU leads the series 58–53–7.

The Oklahoma–Texas rivalry, the Red River Showdown is one year younger and has been played 108 times. This was a major rivalry decades before they were both in the conference, starting the year after the Revivalry in 1900. Following the 2022 game, Texas leads this rivalry 63–50–5.

  Member departing in 2024.
  Members joining in 2024.

Some of the football rivalries between Big 12 universities include:

Rivalry Name Trophy Games
played
Began
Arizona–Arizona State Duel in the Desert Territorial Cup 97 1899
Baylor–TCU The Revivalry 119 1899
Baylor–Texas Tech Texas Farm Bureau Insurance Shootout 82 1929
BYU–Utah Holy War Beehive Boot 101 1896
Cincinnati–UCF 9 2015
Cincinnati–West Virginia 21 1921
Colorado–Utah Rumble in the Rockies 70 1903
Colorado–Kansas State 66 1912
Houston–Texas Tech 35 1951
Iowa State–Kansas State Farmageddon 107 1917
Kansas–Kansas State Sunflower Showdown Governor's Cup 121 1902
Oklahoma–Oklahoma State Bedlam Bedlam Bell 118 1904
Oklahoma–Texas Red River Showdown Golden Hat 119 1900
TCU–Texas Tech The West Texas Championship The Saddle Trophy 66 1926
Texas–Texas Tech Chancellor's Spurs 73 1928

Rivalries with former members[edit]

Rivalry Name Trophy Games
played
Began Last meeting
Baylor–Texas A&M Battle of the Brazos 108 1899 2011
Colorado–Nebraska 71 1898 2023
Iowa State–Missouri Telephone Trophy[122] 104 1896 2011
Kansas–Missouri Border War Indian War Drum[122] 120 1891 2011
Kansas–Nebraska 117 1892 2010
Missouri–Nebraska Victory Bell 104 1892 2010
Missouri–Oklahoma Tiger–Sooner Peace Pipe 96 1902 2011
Nebraska–Oklahoma 88 1912 2022
Texas A&M–Texas Tech 70 1927 2011
Texas–Texas A&M Lone Star Showdown Lone Star Showdown Trophy 118 1894 2011

Basketball[edit]

Nine current Big 12 members are among the teams with the most wins and/or the highest win percentage: Kansas (#1 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Texas (#13 wins, #31 percentage), BYU (#17 wins, #32 percentage), West Virginia (#20 wins, #37 percentage), Oklahoma (#33 wins, #47 percentage), Houston (#38 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). Future members Utah and Arizona are respectively #15 and #19 in wins, and #23 and #11 in percentage. Kansas, Cincinnati, Houston, and Oklahoma State all are in the top 10 for most Final Four appearances (including ties for 10th).[123]

From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule.[124]

Big 12 basketball teams currently play a "home and away" double round robin 18-game schedule, expanded from 16 games after the 2011 realignment. All teams in the conference qualify for the Big 12 tournament. From 1996–97 to 2010–11, teams played in-division members twice and non-division members only once. The conference tournament gave first round byes to the top four teams from 1997 through 2011, and the top six teams from 2012 onwards. When the conference temporarily expands to 14 members for the 2023–24 season, the 18-game schedule will remain, but the double round-robin will be discontinued in favor of a new scheduling formula.[125]

Conference champions[edit]

Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 14 straight from 2004–05 to 2017–18. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

Season Regular season champion Tournament champion
1996–97 Kansas Kansas
1997–98 Kansas (2) Kansas (2)
1998–99 Texas Kansas (3)
1999–00 Iowa State Iowa State
2000–01 Iowa State (2) Oklahoma
2001–02 Kansas (3) Oklahoma (2)
2002–03 Kansas (4) Oklahoma (3)
2003–04 Oklahoma State Oklahoma State
2004–05 Oklahoma
Kansas (5)
Oklahoma State (2)
2005–06 Texas (2)
Kansas (6)
Kansas (4)
2006–07 Kansas (7) Kansas (5)
2007–08 Texas (3)
Kansas (8)
Kansas (6)
2008–09 Kansas (9) Missouri
2009–10 Kansas (10) Kansas (7)
2010–11 Kansas (11) Kansas (8)
2011–12 Kansas (12) Missouri (2)
2012–13 Kansas (13)
Kansas State
Kansas (9)
2013–14 Kansas (14) Iowa State (2)
2014–15 Kansas (15) Iowa State (3)
2015–16 Kansas (16) Kansas (10)
2016–17 Kansas (17) Iowa State (4)
2017–18 Kansas (18) Kansas (11)
2018–19 Kansas State (2)
Texas Tech
Iowa State (5)
2019–20 Kansas (19) Canceled*
2020–21 Baylor Texas
2021-22 Kansas (20)
Baylor (2)
Kansas (12)
2022-23 Kansas (21) Texas (2)

In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO.
In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX.
In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO.
In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO.
*The 2020 Big 12 Tournament was cancelled due to COVID-19.

In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

NCAA tournament performance[edit]

Totals through the end of the 2022–23 season.[126][127]

University Appearances Final Fours Championships
Baylor 15 3 1
BYU 30 0 0
UCF 5 0 0
Cincinnati 33 6 2
Houston 24 6 0
Iowa State 22 1 0
Kansas 50 15 4
Kansas State 32 4 0
Oklahoma 33 6 0
Oklahoma State 29 6 2
TCU 10 0 0
Texas 37 3 0
Texas Tech 19 1 0
West Virginia 31 2 0

*Kansas has appeared in 51 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 50 tournament appearances and 15 final fours

*Texas Tech has appeared in 20 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 19 tournament appearances.

*BYU, UCF, Cincinnati & Houston totals are while members of other conferences

All-time wins[edit]

Source:[128]

Team Big 12 Record Big 12 Winning % Overall record Overall winning % Big 12 regular season championships Big 12 tournament championships
Baylor 211–241 .467 1455–1397 .510 2 -
BYU 0–0 1869–1119 .626 - -
UCF 0–0 838–657 .561 - -
Cincinnati 0–0 1889–1075 .640 - -
Houston 0–0 1401–876 .615 - -
Colorado 95–145 .396 1400–1261 .526 - -
Iowa State 202–254 .443 1431–1390 .507 2 5
Kansas 370–86 .811 2385–885 .729 21 12
Kansas State 204–252 .447 1721–1223 .585 2 -
Oklahoma 250–205 .549 1756–1137 .607 1 3
Oklahoma State 233–223 .511 1736–1229 .585 1 2
TCU 59–137 .301 1298–1463 .470 - -
Texas 275–180 .604 1879–1125 .625 3 2
Texas Tech 185–270 .407 1491–1169 .561 1 -
West Virginia 97–100 .492 1846–1152 .616 - -

All-time series record[edit]

Totals from though the end of the 2023–24 season.
Includes any regular season match up regardless of conference affiliation or postseason meetings.

Source: [129]

  vs. Baylor vs. BYU vs. UCF vs. Cincinnati vs. Houston vs. Iowa
State
vs. Kansas vs. Kansas
State
vs. Oklahoma vs. Oklahoma
State
vs. TCU vs. Texas vs. Texas
Tech
vs. West
Virginia
Total
Baylor 5–5 0–0 1–0 16–38 24–23 9–36 25–25 22–48 36–57 109–86 92–164 64–82 15–9 418–573
BYU 5–5 0–0 2–1 3–5 0–6 1–4 3–4 2–2 4–3 19–3 4–2 3–1 1–1 47–37
UCF 1–1 1–1 5–14 11–22 0–0 0–0 0–0 0–2 1–0 0–1 0–0 0–0 0–1 17–40
Cincinnati 0–1 1–2 14–5 33–11 4–2 4–3 7–1 4–2 2–3 5–0 2–0 1–0 10–10 87–40
Houston 38–16 5–3 22–11 11–33 3–3 2–5 3–5 1–2 9–13 48–25 32–32 29–27 0–0 203–175
Iowa
State
23–24 6–0 0–0 2–4 3–3 67–190 92–146 96–122 67–72 13–16 20–28 22–22 8–14 419–641
Kansas 36–9 4–1 0–0 3–4 5–2 190–67 205–95 155–69 124–60 24–4 37–14 43–7 22–6 848–338
Kansas
State
25–25 4–3 0–0 1–7 5–3 146–92 95–205 103–114 83–59 22–10 24–22 26–24 6–19 540–583
Oklahoma 48–22 2–2 2–0 2–4 2–1 122–96 69–155 114–103 140–106 28–7 57–46 42–32 16–10 644–584
Oklahoma
State
57–36 3–4 0–1 3–2 13–9 72–67 60–124 59–83 106–140 27–13 47–58 48–24 12–12 507–574
TCU 86–109 3–19 1–0 0–5 25–48 16–13 4–24 10–22 7–28 13–27 70–119 55–83 5–18 295–515
Texas 164–92 2–4 0–0 0–2 32–32 28–20 14–37 22–24 46–57 58–47 119–70 89–66 17–10 591–461
Texas
Tech
82–64 1–3 0–0 0–1 27–29 22–22 7–43 24–26 32–42 24–48 86–55 66–89 9–18 480–422
West
Virginia
9–15 1–1 1–0 10–10 0–0 14–8 6–22 19–6 10–16 12–12 18–5 10–17 18–9 128–121

Big 12 series record[edit]

1997 - 2022 as Big 12 Members

Source:[130]
Note: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33-41 so that latter values were used: *

  vs. Baylor vs. BYU vs. UCF vs. Cincinnati vs. Houston vs. Iowa
State
vs. Kansas vs. Kansas
State
vs. Oklahoma vs. Oklahoma
State
vs. TCU vs. Texas vs. Texas
Tech
vs. West
Virginia
Total
Baylor 0-0 0–0 0-0 0-0 23–19 8–33 26–16 * 17–37 25–31 19-4 * 21–33 * 28–25 13–8 180–206
BYU 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
UCF 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
Cincinnati 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
Houston 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
Iowa
State
19-23 0–0 0–0 0–0 0–0 15-43 28-27 20-23 19-24 12-9 15-26 19-21 8-12 * 155-208
Kansas 33-8 0-0 0–0 0-0 0-0 43-15 56-6 33-9 32-13 20-3 * 32-11 * 34-7 19-6 * 302-78
Kansas
State
16-26 * 0-0 0-0 0-0 0-0 27-28 6-56 18-20 17-25 * 17-7 * 18-21 18-22 * 8-14 145-219
Oklahoma 37-17 0-0 0-0 0-0 0-0 23-20 9-33 20-18 30-26 16-5 28-31 32-23 14-8 209-181
Oklahoma
State
31-25 0-0 0-0 0-0 0-0 24-19 13-32 25-17 * 26-30 11-10 23-36 39-20 11-10 203-199
TCU 4-19 * 0-0 0-0 0-0 0-0 9-12 3-20 7-17 * 5-16 10-11 7-18 * 6-14 4-17 55-144
Texas 33-21 * 0-0 0–0 0–0 0-0 26-15 11-32 * 21-18 31-28 36-23 18-7 * 43-16 * 13-9 * 232-169
Texas
Tech
25-28 0-0 0–0 0–0 0-0 21-19 7-34 22-18 * 23-32 20-39 14-6 * 16-43 * 8-15 * 156-234
West
Virginia
8-13 0-0 0-0 0-0 0–0 12-8 * 6-19 * 14-8 8-14 10-11 17-4 9-13 * 15-8 * 99-98

Baseball[edit]

All current and future Big 12 members sponsor baseball except Iowa State, which dropped the sport after the 2001 season, and returning member Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport. All other former Big 12 members sponsored the sport throughout their tenures in the conference.[131]

By university[edit]

University Appearances W-L Pct Tourney Titles Title Years
Baylor 21 35–37 .486 1 2018
Iowa State 1 1–2 .333 0
Kansas 9 10–17 .370 1 2006
Kansas State 10 14–18 .438 0
Missouri 13 22–19 .536 1 2012
Nebraska 10 28–10 .737 4 1999, 2000, 2001, 2005
Oklahoma 21 36–35 .507 2 1997, 2013
Oklahoma State 19 25–35 .417 2 2004, 2017, 2019
TCU 5 12–7 .632 2 2014, 2016
Texas 18 41–29 .586 5 2002, 2003, 2008, 2009, 2015
Texas A&M 13 24–18 .571 3 2007, 2010, 2011
Texas Tech 17 18–34 .346 1 1998
West Virginia 5 8–8 .500 0

Broadcasting and media rights[edit]

The Big 12's media rights are controlled primarily by ESPN network (ESPN, ESPN2, ESPNU, ESPN+ and ABC) and Fox, which reached a 13-year agreement in 2012 valued at $2.6 billion in total. The Big 12's top football rights are split between ESPN and Fox, while the basketball inventory is held by ESPN and CBS Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.[132]

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024-25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.[133]

2025 Extension deal[edit]

On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox, The contract was a six-year media rights agreement worth a total of $2.28 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to go back to its 12 member schools to seek an extended grant of rights and potential future conference expansion. Fox’s deal also provides a slate of Big 12 college basketball games on Fox Sports for the first time.[134]

Notes[edit]

  1. ^ In November 2022, KU increased the compensation for Lance Leipold[101]

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External links[edit]