From Wikipedia, the free encyclopedia
IndustryName, Image, and Likeness, Advertising
FounderRay Austin, Brian Jagger
Boise, ID
Key people
Kirk Uhler (CEO)

Ray Austin (CBO)

Brian Jagger (CPO)

ATHLYT is the first student athlete name, image, likeness (NIL) app that matches registered student athletes with companies looking for paid NIL opportunities. Recent changes in NCAA rules now allow student athletes to receive compensation for their NIL,[1] ATHLYT matches brands with their registered student athletes to promote their goods on their social media, events and sporting events. Companies can now recruit multiple student athletes, or whole teams for an advertising campaign.[2]

In 2021, the NCAA put in place a NIL policy which allows student athletes to profit from NIL deals. ATHLYT signed what is believed to be a first of its kind NIL deal with Grambling State University that will provide compensation to all of their student athletes.[3][4] ATHLYT has also signed a deal to bring NIL opportunities to the Gulf Coast Athletic Conference[5]

The company's co-founder is Ray Austin, Commissioner of the Fan Controlled Football league, a former NFL draft pick who played for the NY Jets and the Chicago Bears.[6][7]


  1. ^ "Grambling State University to unveil NIL deal for scholarship student-athletes". Retrieved 2022-11-07.
  2. ^ "ATHLYT looks to leverage student athletics brand market". Built in Idaho. Retrieved 2022-11-07.
  3. ^ Bailey, Analis. "Grambling State name, image and likeness deal would provide student-athletes with annual income". USA TODAY. Retrieved 2022-11-07.
  4. ^ Christovich, Amanda (2022-07-07). "The Brands Recognizing the NIL Value of HBCU Athletes". Front Office Sports. Retrieved 2022-11-07.
  5. ^ Wittry, Andy (2022-10-09). "NIL platform ATHLYT, Urban Edge Network partner with GCAC". On3. Retrieved 2022-11-07.
  6. ^ Casey, Tim. "Fan Controlled Football League Raises $40 Million Series A Round Led By Crypto Investors". Forbes. Retrieved 2022-11-07.
  7. ^ "Power to the Fan: Inside a Former NFL Player's Rise to Commish of Fan Controlled Football". Retrieved 2022-11-07.